Express Transport And Logistics Industry Commerce Essay

Federal Express is a planetary express transit and logistics company that provides planetary transportation clients, is a individual beginning for logistics and supply concatenation solution. It was founded in 1973 by Frederick W. Smith. Since its origin, FedEx express bringing industry has pioneered. Express bringing company focused on the chief concern and clients around the universe nightlong bringing service is provided. However, old economic system concerns and the new FedEx clients forced myself at dark bringing service ‘to alteration the location for the economic system ‘ one halt store for concern requires complete logistics ‘ . Company like General Motors became major groups logistics service supplier.Background:During the late sixtiess, Frederick Smith ( Smith ) , an thought, by the way get down an air hose messenger company. This period, it was common pattern during the American, United or Delta Airlines as a commercial vehicle as a bundle to direct goods . The exercising because many rider air hoses lacks by and large during the dark and twenty-four hours flight was operated. In add-on, cargo forwarders ( the company ‘s return from the airdrome responsible for bundles finish reference ) normally did non offer place bringing. Smith is an air hose messenger company that started all these jobs need to be felt. During his college old ages, he admitted that the United States had become a service-based economic system and a dependable, nightlong bringing service for bundles and paperss wholly transit design company is needed. Write a Yale term this thought, ‘and ‘ C ‘grade achieved. His professor thought it would ne'er work. Fortunately for Frederick Smith, he did non take to bosom and Smith found that for investors buil donging the company for $ 40 million, 8 million dollars in the household used the money ready to lend over dreamed of, and bank received support. But with 80 million dollars he started Federal Expr ess, the largest company of its clip making sometimes funded by venture capital. The conveyance and logistics industry expressed FedEx household jointly are able to vie. FedEx ‘s merchandising scheme is for all FedEx companies to further cooperation, but the action and run individually in each company ‘s strengths and markets are different. Today, FedEx offered by a planetary express bringing services, little package of land distribution, including low-truckload cargo bringing and planetary logistics, supply concatenation direction and electronic commercialism declaration. Federal Express is the universe ‘s largest bundle bringing company. FedEx in the United States in the dark market for labour division clients, pricing and bettering the quality of services with the exclusive focal point â€Å" started its operations. Since so, the cardinal papers for the full North America and cargo services has more than 212 states and abroad for. [ Visionary Leadership: Laminitis of FedEx Mr. Frederick Smith recognized that American Economy is traveling towards being a Service economic system. He identified the Gap bing in papers and goods bringing, prepared a concern program and started the first nightlong bringing service therefore going the innovator in the express bringing concern. ] Federal Express Corporation was airy leading Express Transport and Logistics with a beginning of favoritism in the industry to FedEx became the first mover: the complete supply concatenation direction control of its ability to assist. FedEx number ones†¦ Nightlong bundle bringing company dedicated toA Offer next-day bringing by 10h30 Offer Saturday bringing A fixed clip cargo service offered Money back warrant and free from executing services grounds that a planetary enlargement of its web Document tracking enabling clients to cognize the exact position of their cargo. Fedex leading recognized the demand for Amalgamations and Acquisitions really early in the industry. They felt that clients ‘ demands are diverse and requires different concern theoretical accounts to manage them. FedEx tailored its ‘ concerns to fulfill this demand.AUse engineering resources for the company and has the ability to provide its ain hard for rivals to fit service.FedEx criterions for the company has been mostly successful because of their proficient advancement. Better client service and quality to them that any engineering company is allowed to hold alone. Any company with velocity and preciseness that Federal Express bundle was offered was the dark of bringing. ission Statement FedEx service mission statement of â€Å" for better fiscal benefits for shareholders by supplying high value, production, operation of companies through focussed logistics, transit and information on related services. One of the highest quality of client demands to the appropriate market country methods will be met. FedEx your employees, spouses and providers to endeavor to develop reciprocally good dealingss. shall protect all operations have already considered. the highest ethical and professional criterions of corporate activities â€Å" organized will. The mission statement indicates that FedEx has a clear focal point. ( 1 ) The chief focal point is to convey back the shareholders. ( 2 ) above the value they add merely one other thing to take topographic point more accent will be beyond their service. ( 3 operations ) supplies their attending, will transport and related information. The mission statement to concentrate adequate to diversify illustration, nutrient merchandises, yet obscure plenty to let growing in those countries all have to FedEx. Federal Express Five-Point Strategy Federal Express has five schemes that govern concern scheme. Improve service degrees for these, unit costs are low, international leading to set up and keep profitableness, is close to such clients, and retain people-Service-profit philosopher. Original plants alone FedEx runing scheme – and at the same time – on three degrees. i‚ · Collectively combat A As a trade name in the universe by standing and talking with one voice. i‚ · Operating independently A To concentrate on our independent web by specific client demands. i‚ · Collaboratively Management A To work by our employees, clients and maintain loyal relationships with investors. Monetary value Peoples: We value our people and promote diverseness in the workplace and in our thought. Service: Our perfectly positive spirit in the bosom of everything we do set our clients. Invention: We encourage innovations and services and engineering that the manner we live and work must better. Honesty: We conduct, finance and services, honestness, efficiency and dependability to take. Duty: we safe and healthy environment for the communities we live and work title-holder. Loyalty: We respect our people and FedEx, clients and investors gained assurance every twenty-four hours in everything we do, ( B transit ) and logistics substructure within FedEx Corporation FedEx 7 of which the first dark, eight bundles started his run by directing one employee to another prosecution had references. Company since twenty-four hours one to cover with every surprise has 9.8 million cargos. FedEx ‘s Infrastructure Overview: Managing 9.8 million cargos per twenty-four hours More than 700 aircraft, Lift capacity of 12 million kilograms per twenty-four hours More than 220 states through 375 airdromes serviced Permanent staff strength of more than 140.000 all over the universe 500,000 calls were dealt with professionally Purple Promise of clip with this new substructure and has been linked with, â€Å" I make every FedEx experience outstanding † with aggregation and bringing of each cargo is received. When a main road truck physical objects most often travel paths normally taken. But as more vehicles tracking the main road, and are now in the signifier of trips, bundles, are long lost, bad, or get down to come at all. The solution, faster, with their ain hardware and substructure and more attending is being entered bearers: FedEx, UPS, airborne express, and so on. These new bearers to turn to velocity, tracking, charge, quality of service and mechanization. He is besides the concluding distribution system, except that travel through the centre of town have non been prepared, and the route is non in the other manus. And eventually, they offer alternate services to do life easy for many of shipper and receiver both.Home Delivery Infrastructure:Three centres are being constructed that Dallas, Cincinnati and Hagerstown, MD, Memphis, Tamil Nadu is the 4th centre. Center enlargement undertaking will spread out the bing 30 centres, it ‘s about the terminal of 2010 financial twelvem onth the company ‘s mean day-to-day bundle volume capacity will duplicate to centre. Expansion undertaking is for consumers by FedEx shipment online retail merchants would back up a rapid development. New Florida orbiter distribution centre pompano near Fort Lauderdale, in between two bing joint three times the size of installations must, and about 356 employees and independent contractors, an addition of 200 from the current joint figure one work force will open with employees and independent contractors. FedEx ‘s smart post-processing and distribution of the fastest strain engineering ensures bundle. The engineering bundles in the procedure of distribution provides shipment visibleness, while they are on the manner to your finish. The bundles are ever knows where and where they are traveling following enables. Advanced control systems, sophisticated automated sorters, and the province – of-art informations aggregation devices FedEx detailed information about every bundle enable to take. And extremely skilled squad to the full supplies 100s of 1000s of bundles a twenty-four hours good equipped. Customer Equipment is located on secure web site, custom-make each client ‘s alone demands are. These devices use information for timely distribution, logistics analysis, appeared extension, and charge inside informations, as required to decently box bringing scheme planning bundles offer the ability to do the necessary studies. As a leader in bundle bringing industry, FedEx provides information and an on-going footing and to analyze the demand to heighten logistics operations describing.AInformation engineeringLate in the 1970s, FedEx use IT to simplify their concern processes seen much benefit. Smith understood that velocity, dependability and client service an indispensable factor for success in the planetary transit industry, but it was excessively early.IT Human ResourcesFedEx topographic point synergistic picture instructions ( IVI ) that the employees themselves to take advantage of slack clip at any clip of twenty-four hours the train was allowed to. Program used for preparation and test ( FedEx employee in the client service cognition was tested twice a twelvemonth ) .IT in client serviceFedEx besides use a client that proctor assorted facets of minutess to better its client service. To accomplish â€Å" 100 % truth on all minutess, quality and client satisfaction ‘was. A system used was unda maged bundle FedEx service quality index ( SQI ) that † every portion of a trade as was quantified? Customer was billed right? â€Å"Internet entree1990 threw unfastened the decennary with important chances for FedEx widespread usage of the Internet. Since the company already has an EDI-based system on which it had spent a batch of money, FedEx for the Internet and decided to utilize a combination of EDI. One illustration was applied to the purchase of merchandises. FedEx one merchandise from a company Ariba. Telephone purchased on an intranet-based Ariba requisitioning system was FedEx. System is so fit that FedEx providers catalogs can be accessed by any employee that could keep a database. The company ‘s web site more than 63 million alone visitants per month and hosts 24 million bundle tracking petitions day-to-day mean grips. More than 2 million clients every twenty-four hours with the company associated electronics, electronic minutess and about two tonss – more than five million cargos made day-to-day tierces FedEx. FedEx universe ‘s largest computing machine and telecommunications web of more than 75,000 computing machines and 1000s of manus – held computing machine webs that operate and track cargos recorded. FedEx has more than 20 million informations centre information direction system, day-to-day minutess, processes more than any other U.S. company. Information engineering has played an interesting function in FedEx ‘s scheme. As portion of its concern utilizing a big, FedEx an about wholly new group of people has reached. It has maintained its repute and its concern increased at the same clip. The planetary market for clients has created more chances. Now they can bespeak the service wage for that service, and path bundles online. FedEx is now need to speak to clients. In so far as they need them, so that 24 hours per twenty-four hours are free for seven yearss per hebdomad. This is due, FedEx has changed scheme. Now the usage of Internet and other technological progresss have focused on. Because this is such an of import facet of scheme, scheme for execution was about immediate. Compete with other major concerns in the industry, FedEx clients that can be accessed usin engineering service was jurisprudence. He besides provided a service to track the bundle. As they service, developed its repute and concern. FedEx has done many things with their value concatenation of new concern development. First they forever for engineering and IT supplies that they need to work portion communicating is recognized. Work easy and expeditiously the Internet engineering to enable clients and sellers to utilize as a spell between FedEx has developed. For many companies, their clients integrate their Web sites to utilize FedEx engineering is enabled.ATwo inquiries: – stigmatization and concern construction 19, January 2000Using information from instance surveies and research, critical appraisal of the benefits and restrictions of amalgamations and acquisitions ( M & A ; A ) Global Transport and Logistics Industry Strategy. FedEx Corporation in 1998 to discourse how to win in the acquisition of Systems caliber, and find whether or non success or failure of the acquisition of Systems quality was it?Conveyance and Logisticss industry amalgamations and acquisitionsConveyance and Logistics ( L & A ; T ) sector denationalization, a important degree of finance elevation and amalgamations and acquisitions activity is characterized by. Minutess are frequently complex and regulative environment, competition issues, affected by or contracted for needful support subsidy action. We merely companies, ports and airdromes, many successful private-sector denationalizations groups have continued to turn through acquisitions made and seen. Other countries in the universe in the on-going consolidation among operators and mail, packages, cargo forwarding and logistics contract with Arenas. Postal organisations and the historical and national railroad companies have been oriented to traverse the scope now and concentrate more broad regulative government operated by the commercial demands of the market chances.Conveyance and LogisticssConveyance and Logistics ( L & A ; T ) industry creates the footing for planetary supply concatenation. Postal operators as major logistics suppliers in T & A ; L industry plays a major function as major stakeholders. Changes in recent old ages the campus of a comprehensive national pre-equipment and fiscal services as transnational suppliers emerge has posted. These establishments through developing market liberalisation and denationali zation of mail bringing in its chief markets to confront new competition. Same clip, be put together earlier, their experience in processing may be able to work twelvemonth postal, conveyance and national and international mail bringing and to develop the logistics of supplying a wide palette-based services, direct mail activities and with the flow upstream bundle bringing and payment services. In add-on, many bing logistics and express companies good beyond the simple bringing of services has expanded and now pull off all facets of supply ironss are making. This is an industry tendency that continued rapid client service in all parts of the universe the face of the focal point has changed.AAmalgamations and acquisitions: three types Amalgamation: a trade where two companies on a comparatively equal footing as they integrate their run resources and capablenesss that together make a strong competitory advantage agrees. Acquisition: a contract where a house and its portfolio of concerns more efficaciously within the company ‘s acquisition by a subordinate of a major potency usage of purpose and the company buys. Acquisition: the acquisition of a coup d'etat where the mark house, the house did non solicit commands.ProblemsAchieving successIntegration Difficulties/Cultures Inadequate evaluationA of mark Excessively much variegation Large or extraordinaryA debt Inability to achieveA synergism Directors excessively focusedA on acquisitions Too big Increased marketA power OvercomeA ent entryA barriers Lower hazard comparedA to developing new merchandises Cost of new productA development Increased velocity toA market Increased variegation Avoid inordinate competitionAcquisitionReasons ForAcquisitionAcquisition net incomeTurning market power: the acquisition of an industry to cut down competitory balance Entry barriers to get the better of: Acquisition Access to the â€Å" can get down up an expensive obstructions to get the better of † economic Ugly Costss and hazards of new merchandise development: purchase up reduces the hazard of puting up concern ventures Allows for increased velocity in the market: is closely related to entry barriers, market entry in a timely manner Diversification: Quick manner to travel concern experience in the industry and the house presently lacks deepness Scope will vie: utilizing steadfast acquisitions may restrict their dependance on one or a few merchandises or marketsProblems with acquisitionMerely one â€Å" fiscal squad † to garner and ‘decision ‘ ( two squads: one fiscal and one – where the organisational squad organizational says, â€Å" Yes † or â€Å" No † should be Integration troubles: hard to divide fiscal and control system integrating companies can Inadequate mark rating: â€Å" Winner Curse command † overpay for acquisitions, the company Large or unusual recognition: expensive, heavy debt load on hard currency escapes can make Synergy inability to obtain: Justifying acquisitions can increase expected net income estimation Multiple coevalss: to get the direction expertness required is non unrelated concern Coevals of directors focus on the acquisition: the director ‘s acquisition scheme through independent house assess the value of the consequences may neglect Very big: invention and flexibleness reduces a big bureaucratism FedEx Corporation has acquired 31 while taking bets in 3 companies. FedEx Corporation has 22 divestitures during this period.AThree inquiries: – Events in January 2000 taking to reconstitutingUsing appropriate illustrations from FedEx Corporation, critically evaluate FedEx ‘s fiscal and non-financial public presentation in the context of developments in the â€Å" Internet market and e-tailing † up to the January 2000 reorganisation.Fiscal Performance AnalysisFedEx has an impressive public presentation record since many old ages. Particularly, in 1998 the gross [ $ 15.9 billion ] of the company has grown 15 per centum when comparing with the grosss in 1997. Over the past 5 twelvemonth period of clip, Gross saless have been turning steadily. But, on the other manus, the net income seems that non really impressive when we compare with the gross revenues. But, the truth was, due to the sudden additions in cost of the fuel it has been refused in 1997. In contrast, in the twelvemonth of 1998 the net income was quickly grown from $ $ 200,000 to $ 500,000. As of the FedEx studies, it is because of acquisition of the subordinates and from decrease in operating costs. FedEx ‘s fiscal statements shows that its assets have non been utilized good as other houses in their industry, but their profitableness is better than other industry houses. Still they must diminish merchandising and administrative disbursals while increasing gross revenues. Future assets perchance and should be invested in the international market and new concerns, while still puting a nice per centum for technological promotions. The fiscal ratios for FedEx clearly show that a safe sum of debt, a wellness net income, have outstanding gross revenues and the leader of the market in this industry. Therefore, except in the twelvemonth 1997 where costs of the fuel made a batch of problem to this company, but, these statistics show an addition growing of ratios over the period of clip. Disintermediation is the term used to denote the dismantlement of supply concatenation mediators like whole Sellerss, retail merchants etc. Businesss have direct contact with clients and vice-versa. This revolution has been brought about the coming of cyberspace retailing called otherwise as e-tailing. FedEx has been a late entry into this field but has made important in-roads of all time since it ventured into e-tailing. This market is lead by UPS. Online vacation shopping, which accounted for $ 650 million in 1997, grew to approximately $ 4 billion over the vacation season of 1999. At that clip, FDX handled transportation for merely 10 per centum of all goods sold online, compared to the 55 per centum handled by UPS, which had forged confederations with the likes of e-tailing elephantine amazon.com. The e-commerce market all over the Earth would increase up to $ 128 billion, including $ 18 billion in â€Å" e-tailing, † or business-to-consumer gross revenues, and about $ 110 billion in business-to-business minutess [ Forrester Research ] . Every twelvemonth, on-line disbursement is on the rise with over 1 million new clients acquiring added to online marker. Therefore, Harmonizing to the Forrester estimations, Merely for the Online consumers from many states would pass about $ 5 billion. Which is about blink of an eye than comparing with the sum in 2009, this means that conveying the families for shopping online over 18million. A FedEx has realized early in its journey that engineering shall play a major function in its growing. It has made important investings in geting province of the art engineering and has equipped its employees with necessary accomplishments to manage modern equipment. COSMOS is an ideal illustration of it ‘s committedness to utilize engineering to convey about client satisfaction. When we look at the studies of FedEx since two decennaries, the company was wholly involved the information concern. Harmonizing to Smith, he tried to maintain attending towards knowledge such as monetary value, estimated clip of reaching, finish, present whereabouts, lading ‘s beginning, and cost of cargo is besides, most valuable facet as brand certain safe bringing. At the same clip, Mr. Smith insisted develop a information systems web of state-of-the-art ; a sophisticated combination of optical maser scanner, saloon codifications, package, and electronic connections-be erected alongside the a ir and vehicle webs. Non-financial Performance Analysis FedEx being a planetary participant has ever had the economic systems of graduated table in its operation. They provide services that cover about every major town in the universe. The infra construction available helps it to seamlessly incorporate its concern across different clip zones. It has a strong trade name image that is globally recognized for quality service. FedEx offers service in the full scope of transit and logistics concern. Powered by strong direction committedness, FedEx has forged many utile confederations that have helped to catch important market portion in all the sectors of its operations. Strategy to run each concern independently helped FedEx to provide to that specific market. Rising fuel monetary values act as serious hindrance impacting FedEx profitableness. Labor differences are another country of concern for FedEx. With deeper client base, broader planetary range, FedEx is strongly positioned to harvest the benefits of cyberspace and e-tailing markets.A

The Dark Side of Energy Drinks

The dark side of energy drinks General purpose: to persuade Organizational outline method or pattern: problem/solution INTRODUCTION Attention getter: Ever since Red Bull came on to the market in 1997, there's been an explosion in caffeinated energy drinks. Some are marketed as food and others as dietary supplements. But there's little guidance for the consumer on how much caffeine is in them. Specific purpose: The specific purpose of my speech is to persuade you to take a stand against energy drinks due to the negative effect it may cause on your body.Listener relevance link: Each of us should care about this because to many people are unaware of the ingredient that are present in these drinks and the consequences they may cause. Establish speaker credibility and goodwill: I have knowledge through experience and research. Preview of main points: Today, I will talk to you about the problem of energy drinks and how we can solve them. Transition statement: But first, let’s talk a bout some of the problems BODY I. Anyone who is considering boosting their energy is at risk while using an energy drink. A.A story in the New York Times noted that the Food and Drug Administration (FDA) has received reports of 13 deaths linked to an energy drink essay writer vancouver. The drinks contain about 215 milligrams of caffeine, more than enough, health specialists say, to sicken children and some adults, and even send some of them to the hospital how to type a essay. B. Concerns over the potentially harmful effects of energy drinks, especially when they’re combined with alcohol, have been growing in recent years. Research suggests that individuals can develop caffeine dependence and may experience withdrawal when caffeine onsumption decreases. The caffeine in energy drinks increases heart rates, which over time can increase your chances of stroke and heart disease. C. In a 2011 study, about 1,100 college students have been combining alcohol and energy drinks which can be very dangerous. Although it does not â€Å"counteract† the sedating effects of alcohol, there is a concern that mixing alcohol and energy drinks may keep people awake for a longer period of time, allowing them to consume more alcohol than they ordinarily would.D. Energy drinks have a lot of stimulants in them like ginseng and taurine, while alcohol is a depressant. So by mixing the two you're sending mixed messages to your nervous system which can cause cardiac related problems or even death. Transition statement: Now I would like to talk about some effective solutions for energy drinks and the problem it may cause. II. There are several was to help reduce energy drinks related risks A. Study the ingredients of any drink before purchasing.Know which of these ingredients are likely to pose risk to your health. Learn the level recommended for consumption. Regulate one’s consumption to reduce addiction and do not mix with alcohol. B. Once we are aware of the ingred ients contained in energy drinks and the side effects resulting from their consumption, we can make a concerted effort to limit accessibility to these drinks. C. We as adults should become proactive. Knowledge is power and alerting each other and our teens to the potential danger of these beverages is vital.CONCLUSION Specific purpose restatement: The purpose of my speech was to persuade you to create awareness about the potential dangers associated with the consumption of energy drinks. Main point summary: I have spoken to you about some of the problems and solution to persuade you to think twice before consuming energy drinks. Clincher: Red bull can really give you, â€Å"your wings. † REFERENCES Meier, Barry. â€Å"More Than a Case of the Jitters. † New York Times 24 Oct. 2012: B1(L). Gale Opposing Viewpoints In Context.

A Study Of The Coca-Cola Brand Using Maslow Hierarchy Of Needs Theory

A Study Of The Coca-Cola Brand Using Maslow Hierarchy Of Needs Theory Maslow’s hierarchy of needs theory has existed for many decades and it is used to describe human beings behaviour and needs The theory describes how people have well defined needs which they desire to fulfil according to different degree of emergency. Physiological need is the first stage or the basic need stage which includes food, clothing, shelter, air and sex. Physiological needs are the factors that human beings cannot exist without and therefore they must be met (Lee, 2011). Moreover, the next step is the need of safety or security iswhere a person needs to feel secure or no harm can occur to him.The need of affiliation is another step where a person desires to interact with fellow human beings. The higher step in the hierarchy is the need for esteem where a person feels the need to be appreciated by people around him as a valuable person. The need for esteem may occur in a family setting or in a group in which one exists. The need for esteem may occur in an organization which the individual works in. An individual’s esteem may be fulfilled through recognition by status, sex, performance, experience, duration in which the person has been in the organization or by bonuses. The final stage of Maslow’s hierarchy of needs is the indispensablerequirement of self-fulfilment which shows a person’s desire to use all the abilities one has to reach the supreme level that can be reached to feel satisfied and comfortable (Dima, Man , Kot, 2010) . From the Maslow’s hierarchy of needs, the Coca-Cola company products and the brands can be classified in self-fulfilment or accomplishment level (Donovan, 2003). This is because these beverages are not a necessity, but are used to achieve a need of fulfilment or luxury. Consumers use these commodities to make their lives more comfortable. Conclusion The Coca-Cola Company is a known brand in Australia and it offers a variety of brands. Consumers use the five step process in making decisions on which products to buy by comparing the Coca-Cola products to other substitute products in the market before arriving to the decision of purchasing the products offered by theCoca-Cola Company. The factor that may mostly influence decision making in buying the products is the financial status of the consumer. This is because most people may not afford them therefore, foregoing the products or opting for a cheaper option. In the Maslow’s hierarchy of needs, the products can be classified in the self-fulfilment level since they are just needed to make the consumers more comfortable.

Kerala tourism board Essay Example | Topics and Well Written Essays - 2000 words

Kerala tourism board - Essay Example India, was a tourism destination well known for taj mahal, fatehpur sakri of agra, the Rajasthan palaces as these attractions were maintained to partially towards enthralling the tourist who comes to India. Tourists started searching for something different other than this conventional heritage destinations and Kerala tourism board has shown an alternative for this cause with their vibrant features showcasing Kerala in par with Bali of Indonesia. "We placed less emphasis on comfort, more on environment, experiencing local culture, cuisine, cuisine, history and the way of life of local people" says Jose Dominic ,M.D ,KTDC .The statement was an applied absolutely in practical and due to this uniqueness it was placed at a distinctive level in the tourism map of the world. Taj group of hotels, the "CGH earth2" was instrumental in giving tourism in Kerala a corporate look. It mobilized the business travelers to choose Kerala as a viable destination for both business and leisure. Thus taj group of hotels played in promoting tourism in Kerala .The stark communications pvt ltd; a thiruvananthapuram based communication agency was successful in promoting Kerala as an important tourist destination. The stark communications adopted a variety of marketing mix and actively projected Kerala in various international tourism fairs and campaigns.2Weakness Red tapism and bureaucracy. Lack Integration between various government departments. Lack of adequate infrastructure. Lack of night life. Beverage costs are high. Lack of proper air connectivity. Lack of proper waste management systems. Lack of professional expertise High service charges. Lack of good shopping facilities at tourist attractions. Lack of train connectivity. India being a democratic country, the bureaucracy existed in every part of the governance in most of the states. The developments initiation and implementation is an uphill task the file has to fallow a long hierarchy in various departments. By the time the project initiates the investments costs rises. The service charges on various facilities like river cruises, the accommodation were high. There is no adequate connectivity through train routes as the train route is concentrated along the major cities but not to the tourist destinations in specific. Night life can be seen in five stat hotels only in selected destinations, as this option was not provided due it relevance to eruption of violence at night time .Kerala is not well connected through air route, international tourists has to land at the metro cities like Chennai ,Mumbai ,Delhi. The excise duties are very enough than the other neighboring states Opportunities Heritage tourism: Vast

An essay about busness Strategy from a.Profitability b.Marketing

An about busness Strategy from a.Profitability b.Marketing c.Expected local response - Essay Example Brookside products manufacturers had maintained long working hours developing products that were not going to perceived as good as Fresh Milk Company’s products. Some local consumers thought stopping the manufacturer from developing the products could affect the morale of developing the new product. However, comparing the morale of the product team in relation to the profitability and the market demand, it was not a good idea for introducing the new products that were already inferior to that of the Fresh Milk Company. Brookside wisely stopped working and developing the inferior products and developed new market strategies and the environment to develop new products that outperformed Fresh Milk Company’s products (Caramia & Guerriero, P. 132). The pricing or selling effort strategies would be dealt with effectively when the Brookside company follows an appropriate skimming strategy that seek to be the first company to introduce high quality and good performance products. In addition, the Brookside Company should sell its brands to the market segment innovators that charge a premium price for its products (Tidstrà ¶m & Hagberg-Andersson, P. 340). For this reason, the brand or products would produce as much profit as possible. Nevertheless, the company should move on or change its operative strategies when the competitors arrive since the prices are likely to fall as a result of competition for the available potential and reliable customers. For this regard, the skimming strategy in conjunction with the pricing penetrative strategy would gain a significant market share by undergoing short-term profits in favor of long-term benefits (Thomas & Andrew, P 57). Competitors’ strength and abilities should be dealt with probable response by evaluating and assessing all the competitors influence in the market environment. For the business to succeed effectively, the companies must leverage its mechanisms of producing unique and

English Composition Essay Example | Topics and Well Written Essays - 250 words

English Composition - Essay Example ding to Segell, the traditional standards of masculinity and femininity has overridden over society and therefore these standards have to be altered to think beyond it and find new concepts which retains the basic positive differences between men and women (Segell 298). Segell discussed that in the current race, the concept of masculinity and femininity is nothing more than a man who wants to find women / partner who had their sense of success dependent on their husbands. While natural aggressiveness, the want to dominate, and taking risks are other qualities of masculinity in our society. Femininity on the other hand has been defined as a very disastrous tool. They first identified and assured what men criticized in women, which is their expressiveness and empathy then by surpassing their self-confidence they got a foothold in the corporate sector (Segell 300). Psychological potency for the aspiring alpha male according to Segell is his tendency of a man who belief that their masculinity can actually help them to turn down their levels of self-absorption regarding practical problem solving. They can expand the understanding of themselves and can increase the respect for her mate / women bringing back the old traditional glory that was shared by women in husbands. In my very own opinion agreeing with the aforementioned proposal is not surprising and should be brought into consideration. Segell, Michael. "The Second Coming of the Alpha Male: A Prescription for Righteous Masculinity at the Millenium." Chaffee, John. Thinking Critically. Boston: Wadsworth/Clengage Learning, 2012.

Simventure business report Essay Example | Topics and Well Written Essays - 1500 words - 1

Simventure business report - Essay Example In the process of using the process of using this application the user will have the chance of viewing business from a wider perspective and in the process acquire strategic mindset which is a prerequisite to modern day business. Under SimVenture simulation, people who think innovatively and laterally beyond their area of specialization are greatly valued. Life long learners who are adaptive are able to fast thinking through the learning process. Increasingly, organizations seek critical thinkers with insight and the ability to reflect. In today’s business team players with the ability to discern social cues and respond accordingly to those cues are in great demand, this simulation helps in inculcating this skills. This learning experience encourages proper financial management and efficient time utilization; this eventually leads to robust financial gains. There should be an organized effort to gather information about customers and the prevailing markets. Marketing activities within the simulation have different levels of effectiveness, depending upon which target segment is selected. Information on how effective the activity will be in reaching the different segments is available in some cases, such as Advertising, giving percentages to guide the user in selecting an appropriate method to reach their chosen market segment. Generally a broad approach will help to reach a greater percentage of the chosen market segment and will result in a high number of enquiries being generated. (Thatcher 1990) This is a crucial business activity for any business entrepreneur. Analysis of the competitors is an ongoing process which will give a clear understanding of the weakness and the strengths of the competitor. Some of the benefits of conducting a competitive research include better targeting of customers, better understanding of the markets, proper forecasting of the potentials of the market and

Trust in EU Literature review Example | Topics and Well Written Essays - 750 words

Trust in EU - Literature review Example As a result, EU is more of an organisation for support between governments. There are three key decision making institutions which comprises the European Parliament which characterizes the EU’s inhabitants, and they pick directly, the Council of the European Union which characterizes the body member states and finally the European Commission, which characterizes the problem of the Union entirely. The institutional triangle creates the rules and regulations that apply all through the European Union. Theoretically, it is the Commission that suggests new laws, only that the Council and Parliament that puts them into practice. The member states and the Commission subsequently employ them, and the Commission inflict them. The supremacy and tasks of the EU institutions and the set of laws and measures are set down in the Treaties on which the EU is established. The Treaties are approved by the presidents and prime ministers of all the EU states and then endorsed by their parliaments . A conceptualization of trust in international relations by Hoffman, A Scholarly and guideline makers have realized a connection amid trust and the diplomatic pledge of interstate quarrels. For instance, over forty years ago, Karl Deutsch et al., (1957) identified trust as part of the strength at which peaceful relations are made. Recently, Koffi Annan, the UN secretary general characterized the December 2000 peace agreement connecting Ethiopia and Eritrea as a chance for the two countries to work for reconciling (Associated press, 12 December 2000). In 1993, there was a joint declaration of peace connecting British and Irish governments explicitly connected trust to the success of an agreed peaceful era. Nonetheless, it is evident that the failures to improve the peace that people’s understanding of how interstate associations come up is a concern that needs to be acted upon. The assumption of the traditional approach that trust is a necessary condition for cooperation is r ather invalid. Therefore, the author of this had an objective of developing a chain of actions that are more susceptible to the existence of trusting associations than already present indicators. This is therefore a theoretical project since it measures the way abstract constructs are conceptualized (Adock and Collier, 2000.et al) This article is considering to the definition of trust. Scholars concur on fundamentals that a description of trust have to comprise, with one exemption, some link trust with enthusiasm to take peril and the anticipation that others will respect specific requirements.(Baier, 1986 et al.,) they also have the same opinion that trusting relationships are behavioral expressions of trust. Snijders (1996) claims that trusting relationships develops when actors give others judgment over other concerns founded on the belief that those concerns will not be laid up. Third they also concur that the concentration and capacity of trust and trusting affairs have the abi lity for disparity. With regard to trust, intensity is the potency of an actor’s notion of the trust worth whereas regarding trusting relations; the strength is the quantity of judgment trustors give trustees over their concerns. On the other hand, Hardin contends that trust is never absolute, that it always involves a three part relation, as in A and B to do with x or subject of x (Hardin, 1998) Conversely, many others propose that trust amid parties can be wide-ranging, spreading over the

Surrealism artistic movement Essay Example | Topics and Well Written Essays - 500 words

Surrealism artistic movement - Essay Example The essay "Surrealism artistic movement" concerns the surrealism movement. The main political factor of the movement is the political situation after the war: political instability in France and other European countries. The main economic factor of surrealism development is the postwar economic crisis in Europe and world economic crisis after 1929. This situation led to the social factor of surrealism development: people’s uncertainty in present day and in future and their aspiration to escape from reality – surrealism gave people the possibility to open unreal and ideal world. There are many representatives of surrealism, but the most significant among them are Breton, Salvador Dali and Rene Magritte. Bretom was one of the founders of the movement. He, â€Å"as the leader of the Surrealist movement, not only published its most thorough explanations of its techniques, aims and ideas, but was the individual who drew in, and expelled, writers, artists and thinkers† . In his writings (Second Surrealist Manifesto, Nadja, Mad Love, etc.) he explained his ideas and thoughts. In 1927 he joined the Communist Party. Salvador Dali was a famous Spanish painter. His father was a notary. In 1929 Dali joined the Surrealist group in Paris. He was an author of more than 1500 paintings. Rene Magritte. His career as a Surrealist began in 1926 when â€Å"Magritte produced his first surrealist painting, Le jockey perdu, and held his first exhibition in Brussels in 1927†. Then he moved to Paris and joined the surrealistic group.

How Computers Effect Our Daily Lives Essay Example for Free

How Computers Effect Our Daily Lives Essay 1. INTRODUCTION 1.1 Communication Communication is defined as a process. We determine and convey it meaning in an attempt to create shared understanding. This process requires a vast repertory of skills in listening, observing, speaking, questioning, analyzing, and evaluating. Use of these processes is developmental and transfers to all areas of life as home, school, community, work, and beyond. Union and support occur owing to communication. 1.2 The Importance of Communication Communication is easily overlooked, but it is necessary to carry out the thoughts and visions of an organization to the people . The importance of speech and words whether through a paper or a voice is a communication medium to convey directions. Without communication, there is no way to express thoughts, ideas and feelings. There are many ways to provide communication from the organization to the people of your community. Whether through a phone, fax, email, letter, website, you are able to communicate your organization to the world. Things can be expressed, ideas can be shared, and thoughts can be joined. The ability and the importance of communication become much more crucial when you are on a purpose or need to perform aim. The ability to effectively communicate is very important when it is usually underestimated and overlooked. Men and women have different communication forms in many places such as at home, at work and in social life. 2. COMMUNICATION BETWEEN MEN AND WOMEN AT HOME Women always are under the responsibility at home. They incline chores in the family. Men only are to have a say on important issues. When they decide about the subject, women usually express their opinions. Men decide to determine with their attitudes. A writer says in her article â€Å" The relation between the sexes occurs around a single concept: superiority of man; women are a lower position in value, reputation and power issues.† ( FiÅŸek 5 ) In fact, we can divide into two section at this point as the behaviors of men and the behaviors of women. 2.1 The Behaviors of Men As we said above, when men decide about one subject, they see themselves superior than women. The study was done about it in the U.S.A by Sandra Lipsitz Bem. According to him, â€Å" Men are characters putting themselves out, independent, determined and risk-taking.† Characteristic of men’s sexual role are more pronounced than women in our society. It is an obvious situation that men are always at the front and on stage. If we think these on men, results aren’t surprising. This is an expected finding in a culture where male dominance. 2.2 The Behaviors of Women Women have great responsibilities in the home. Care of children, chores, attitude toward her husband are very important for them. If a woman is a female employee, it is also important. Women become more sensitive and soft communicating with men. They try to talk about the events. This situation is relevant training of girls and boys. â€Å" The researches which done in our society on educational and development differences between the sexes shows that men were aggressive and competitive. They are trained in establishing power and domination. It shows that women are raised for interpersonal relationship.† ( FiÅŸek 8 ) Women create feelings of closeness by conversing with their friends. But men dont use this way in communication, so they cant figure out why their women are continually talk, talk, talking. Eventually, many men just tune their women out. The ubiquitous image of the housewife at the breakfast table talking to her husband who has his head buried in the newspaper comes to mind. Tannen observed that, â€Å" For males, conversation is the way you negotiate your status in the group and keep people from pushing you around; you use talk to preserve your independence for boys, activities, doing things together, are central. Just sitting and talking is not an essential part of friendship. Theyre friends with the boys they do things with.†As a result, women should inhibit men’s repression to gain themselves strenght. They should exhibit required behaviors to be of equal status. In next section, we will deal with communication between men and women at work. 3.COMMUNICATION BETWEEN MEN AND WOMEN AT WORK Communication is very important for gender in the business life. Problems may arise between sexes at various time.Men and women use strategies in with each other that the opposite sex may view negatively. Often, misunderstandings can be avoided when co-workers look beyond personalities and consider the different ways men and women communicate.Women are more verbally skilled than men. Men’s goals in using tend to be about getting things done whereas women’s tend to be about making connections to other people. Men talk to more things and fact whereas women walk more about people relationship and feeling. Journalist Katja Ridderbusch says in an article: â€Å" The problem between men and woman in the workplace is not the fact that they play by a different set of rules†, Connie Glaser points out(she is America’s guru of gender talk). â€Å"The problem is that they don’t know these rules.† She considers herself a translator, a mediator between the male and the female culture. A supporter of women in the business world. But she is not a feminist, nor does she hate men, quite the opposite. With her husband Tom, who serves as the president to the American-Israel Chamber of Commerce in Atlanta, she has two sons, 22 and 24 years old. In a household of three men, she says, â€Å"you quickly learn to become very thick skinned.† As in all field, there are also several problems at work. The sexes should do whatever is necessary to solve them. We can see more detailed this issue with two sub-title as success of men and the value given women in business life by society. 3.1 The Success of Man Business life has become a universe to men until recent years. According to them, it is built on male values and behaviors. Even writer Leyla Navaro talks about that an attitude emerged under the name of ‘professional behavior’ in her book. Furthermore, it is an enviable behavior’s definition. of authority. Men criticise business interest to pass in human relationship. It includes comportments as supress feeling, impersonality, decide quickly, compete use of authority. Business conducts have been to expected of women because men think in this way.Research results that measure the relationship between high intelligence and success indicates that a high propotion of men. Men don’t want to query their achievements in competition with women. There are also times they are unlucky. † Male job applicants have to prove that they possess the necessary skills, whereas women are just assumed to possess them. In todays increasingly service-based economy, this may not be good news for men†. (â€Å" Do men and women the same language†) As shown in this article, although women are more comfortable communicating, unfortunately men don’t have this feature. 3.2 The Value Given Women in Business Life by Society Although men and women work under the same conditions, the society doesn’t value women enough. A study which done on the success resulted different in women. Two thirds of those continue their lives as housewife. The others work in small position at workplace. According to Alice Rose: â€Å" The society expect achievements appropriate to their abilities of men. Whereas women do business under the talent and skills. We don’t wink at this situation and we will support them at the same time.† A successful women wants to move away both men and other women. Due to competition and jealously, women want to leave alone her. According to them, this is the most effective way of punishing a woman. Women are continious communication in society. Pushing out events affects profoundly them. Internal concerns such as unloved, exclusion lead to failure for women in business life and reduce their potential powers. They strive to show loyalty and retation to workplace. They show de pendent and helpless behaviors in the face of authority figures. This situation exposes that how much value given to women in society. If women defend their rights, they can gain their freedom at work.In last section,we will look at communication between men and women in social life.

Self Confidence Thinking

Self Confidence Thinking Self-confidence is the belief in your own ability when doing anything, by viewing yourself positively and realistically about yourself and your environment. (Densky 2006) In addition, you also need to believe that you have the ability to succeed. (Kent 2007) Self-confidence is also when you feel certain about yourself, your actions, decisions and opinions, and self-reliance. (Hawkins, Swannell Weston 1998, pg141) Yet, self-confidence is a very useful and powerful tool for everyone to achieve goals and fulfill wishes. Everywhere you go and everything you do, self-confidence is needed for your accomplishment of what you did. For all these while, many people think that they know what and how self-confidence is, but why some of them could not succeed in what they did. This is because they do not fully understand what self-confidence really is and know the proper and effective ways to improve it. Actually, improving self-confidence is very much depending on ones own self. Moreover, the ways to improve self-confidence are easy as long as you have a strong will to follow and never give up. Hence, self-confidence can be improved through inner of yourself by thinking positively, believing in yourself, setting realistic goals and learning. Upon understanding what self-confidence is, it is encompasses to know how a self-confident person is. A self-confident person is an optimistic, loving, independent, assertive, eager, self-respect and self-control person, and believe and know well about own abilities. (Mitchell 2007) Physically, a self-confident person looks confident with positive body language and good posture. That are, standing, sitting and walking with straight back, grasping hands in front or back of body, walking with wide steps, firm handshakes, making eye contact and smiling are signs of self-confidence. (2 Know Myself 2007)(Raudsepp 2007) Your viewers will see you confidence and they will have trust in you as you are telling them that â€Å"I can do it†. When you talk, walk, think behave and feel, self-confidence is shown. (USA Swimming 2004) In contrast, a lack of self-confidence person is a pessimist, passivity, distrust, perfectionist, sensitive to criticism and failure, inferior, isolated, self-doubt and depressed. (Mitchell 2007) Lack of self-confidence person always put on a sad, worry or confuse look, slump or bend shoulder when sitting and walking, and folding arms, sometimes with crossing legs. (2 Know Myself 2007) These positions labeled you as uncomfortable, unfriendly, annoying and not interesting which caused people around feel the same as you too. Your family members, friends and people around you will unlikely to approach you as you are telling them â€Å"Do not come near me†, â€Å"I can not help you† or â€Å"I can not do it†. Hence, you should not blame them for ignoring you. The first and main way to improve your self-confidence is thinking positively. Thinking positively is being happy, healthy with optimism and powerful with hopes. (Lopper 2007) You have to be positive even though you are feeling negative. This is because thinking negatively is very much affecting your self-confident. You may have Ps with you when you want to do something, that is, positive because if you always think about negative things, it is sure that you will fail. (USA Swimming 2004) However, this does not mean that you are ignoring the negative events but you accept them, look for the best in the events, and obtain ways to turn them into positive. There, you will see opportunity and hopes to restart again. (Lopper 2007) Moreover, for an example, you have lost in a competition. No doubt, you were feeling depressed, disappointed, angry, embarrassed, regretful and hopeless, or even worst, want to die. Initially, calm down yourself and recall some happy or past successes in your life included during the competition and success that you desired. When you are recalling, of course, the sad moments of the competition will make you more depressed and emotional. Then, you will keep on asking yourself, â€Å"Why am I so stupid?†, â€Å"I should have done that† or â€Å"Why did I do that?† as these are negative questions that make you feeling negative. Now, you look for way and opportunity by telling yourself, â€Å"Yes, I can restart. I shall prepare for the coming next competition. I will try harder this time.† Hence, you will feel relief and happy and able to stand up again. Some events such as competition have second round but some events seem like no hope such as lost of family member. However, no matter how, there is always hope and you should forget the past and face the future happily. This is because your family member wants you to continue your life happily. Firstly, you need to think positively by accepting and loving yourself. If you treat, judge or criticize yourself too cruel, you are lowering down your self-confidence. You should accept, be thankful upon what you have and feel proud of yourself, as there is meaning and value beneath it. Then, you should love yourself by taking care of your health, relaxing, awarding yourself when you have done well and advising yourself if you failed. Hence, you are feeling happy, good and positive with yourself. That is, you have your self-esteem and self-confidence. The most common negative view about oneself is the physical look, that are, not beautiful, not charming, fat body, too short, small eyes or flat nose. You must not compare yourself with others because it is a bad habit where you will forget what is good about you as you comparing you poor criteria with others will put yourself at the weak end. As a result, you will lose your self-confidence. (2 Know Myself 2007) Refer to Dr Sandra Scott, you must not chase after unattainable ideals but feel comfortable with the shape you are. (BBC UK 2007) According to Dr. Joe Rubino, accepting and being grateful of what you have, you can eliminate the feeling of incompleteness and dissatisfaction and peace your inner self towards confidence. Secondly, you also need to think positively about the predicted outcomes. People who are lack of self-confidence are tending to predict the negative outcome before they start doing anything although the reality is not that bad. (Mitchell 2007) You must focus on your strengths rather than your weaknesses. For instance, you want to take part in the competition. Before the competition started, because of certain obstacles such as difficulty or feeling threaten by competitors, you predicted that you are not going to win the competition. The reality will not be worst as if you think if you have tried. There are some people claimed that by thinking positively, they even worst, that is, they failed and by thinking negatively can be more successful than thinking positively. These are explainable because they are too focusing on thinking instead of concentrating on what they were doing and they are some people who can use negative thinking to stimulus and challenge themselves. For example usi ng self-talk, â€Å"I am scare to lose† or â€Å"You have to do it or you will regret†. Actually, thinking is your mental preparation before you start to do something. (USA Swimming 2004) Before you start your ‘engine, thinking is the fuel to the ‘engine; hence, you have the power to work for your goal as mental preparation provides you with confidence. As soon as you start, you must concentrate on making your goal alive. Furthermore, you can generate positive thinking by listen and witness positive materials. (Zaak OConan 2005) You can see and model others successes can enhance self-confidence. (USA Swimming 2004) You can read from books and articles about success people, watch their performances and identify their hard work. That would be your idol. From them, you are not ask to intimate them but be motivated and inspired by them. Hence, you can improve your self-confidence. The second way to improve your self-confidence is believing in yourself. That is, you need to think that you have the good in yourself. Hence, you figure out your abilities, strengths, intelligence, achievements or special skills through your interest. (Raudsepp 2007) The lack of ability does not necessary mean that you are lack of self-confidence. (Densky 2006) Therefore, you must believe and discover that you have something more special and powerful than others do, as every human is different. (The National Womens Health Information Center (NWHIC), US 2007) There is no one will always be the best. If you believe that â€Å"I can† and not â€Å"I can not†. If you believe â€Å"I am losing†, â€Å"I can not do this† or â€Å"I am out†, then you are really out as it is sure that you will not succeed. You must believe that you can be the best of you too. As you believe in yourself, hence, you must know yourself by discovering who you are on your own as no one can understand more than you do. This is mean that you are being independent in improving your self-confidence. You are on your own and not controlled and influenced by other person on what you do and unwilling to be under others obligation. (Hawkins, Swannell Weston 1998, pg346) You can be yourself and do what you want to do without having to wait for others approval. (Rybakov 2007) You do not have follow what others say or do, or let others create you, but you refer and create it in yourself with your own way. You do not have to be someone else although you admire to be that person. You can not force yourself or forced by others to make you become a person. You can be about something of your own. You can discover yourself by involving in community events, clubs and society in school or college or meaningful activities such charity or help someone. (Roker 2004) You will feel à ¢â‚¬Ëœcontained, useful and have hopes to live. You also realize that your life is meaningful. As you believe in yourself, you must be assertive as you are sure about your judgments and you have you own opinions and thought. Therefore, you must be able to voice out your opinions to others. You should not let anyone treat you like a doll, taking and playing you around. If you know that you are fooling by others and you are very angry, you should not keep and cry inside of you because you scare to let them know your real feeling. As you being assertive, you are able to express your feelings and desires non-aggressively to let other knows. (2 Know Myself 2007) You assert in what you want and do not want, you do not hide yourself in the behind, you step up to pursue your desire. In addition, there most common expression that most people are afraid of is saying â€Å"No†. If you are sure that you could not do, tell them â€Å"No, sorry, I cannot do it†. Another way to improve your self-confidence is setting realistic goals. Realistic goals must be achievable, neither too high nor low. The goals must meet your expectation and demand. Before that, you should understand your ability and create a reasonable standard for yourself. You cannot be good in everything. Too high standards or expectations will gradually weaken ones confidence and have self-doubt. In contrast, too low standards may cause one to be over-confident as he or she will of course feel so easy to reach his or her goals which make he or she think that â€Å"I am the best.† (Stevens 2005) It is no good for you to be perfectionist who likes to set impracticable goals or high standard that hard to achieve for himself or herself and ends up self-confidence being degraded. (2 Know Myself 2007) A perfectionist will say â€Å"I want everyone to love me†, â€Å"I can not make any mistake† or â€Å"I want to be perfect†. (2 Know Myself) You should know that no one is perfect in this world. People will lose their confidence if their goals are not achieved. Hence, you can try to follow on your abilities, strengths, decisions and express yourself as confidence comes from you when you being the best of you and not being others. (Coan 2005) In fact, make good use of your talents and abilities, set your own achievable goals and concentrate in whatever you do. (Wix 2003) As you know what you can do best, you choose to become the â€Å"master† of your strengths by mastering the art of focusing your power in the most worthy rather than being perfectionist. From noth ing, you increase your strengths which your self-confidence is improving too. (Swindell 2007) Again, another way to improve self-confidence is learning. In order to have self-confidence, you must be willing to learn from experience and new things and keep on learning. Self-confidence does not come immediately as you have to learn. You will not always be the same that is why you need to enhance yourself. Self-confidence is fragile, hence, you learn to maintain it. This can be illustrated by knife which you need to sharpen it sometimes so that you can cut better and easily. For example, you have learned and practice to dance, hence, you can dance gracefully. Then, you stop and dance again after sometimes. You will not dance as graceful as last time but if you willing to learn and practice again, you will dance well again and if you keep on practicing, you even become better and better. When you learn well, you have understood what you do and you do not feel doubt or fear to do it as you have the confidence to do it already. Although you have learn well a skill, you must not stop instead you practice to maintain and develop it. You need to learn forever. Specifically, you learn from experiences such mistakes, failures, criticisms and successes. Failure always makes ones feel lack of self-confidence. Failure will cause ones to feel. A self-confidence person learns more by making a lot of mistakes and failures. He or she does not scare of failure instead accept the failure and identify the reason of your failing. Failure is able to develop you and help you to explore the outer world. You are failing when you give up.(Rybakov 2007) As you make more mistake, you have learn more by trying again and becoming better with confidence then you will get what you dream for. (Rybakov 2007) When your family members or friends criticize you, you do not have to feel disappointed. You evaluate the critics, identify whether the critics are true. If it is true, accept and learn from it, and change it. If it is not, you can show them their mistakes of criticizing you. You also must be innovative, that is, willing to learn new things such as new skills and knowledge. People who are self-confident will not scare to try new things instead like new challenges. As the world is changing rapidly, many things are changing too especially results of great invention and development of science and technology. Hence, we also should go with the trend and change to adapt to the new environment. As every new things or events come, our self-confidence will be lower because we do not know how to deal with them. Therefore, you should learn to handle them by developing yourself with new skills. In addition, you must be able to take risk as challenge, regardless big or small and the results, the process improves your self-confidence. (Zaak O Conan 2005) For instance, consider you do not know how to ride a bicycle and you want to ride the bicycle. You need to learn to balance your body when riding the bicycle. Of course, when you learn to balance, you will fell for num ber of times before you can ride the bicycle well. Here, you must not scare to fell, scare of pain as you take them as challenges. Self-confidence is the inner self-management towards reality and positive of oneself and the world. People who are self-confidence have positive thinking, understand whom and how they are, trust in themselves, achievable goals, personality and strong will for development. We can maintain and build up our self-confidence by having favourable perceptions about ourselves and everything around us, conviction on your judgment and evaluation, hold on own self-concept, appropriate and real missions of life, and non-stop studying about life to increase standard of yourself. Self-confidence gives your power to live meaningfully. Self-confidence drives you to your dreams of successes. Although, self-confidence does not guarantee success, but, at least you have try to pursue what you wish for, and therefore, there is no regret at the end of your life. Therefore, close your eyes, think who you are and what do you want in your life, fill up your confidence and go after your dreams as time goes by fast and will not stop for you. On the other hand, you must know how to balance your confidence as do not have too much self-confidence, that is, overconfidence which may lead to failure too. It is improving and repairing your self-confidence, and not boost it up high. Reference Hawkins, J.M., Weston, J Swannell, JC 1998, The Oxford Study Dictionary, Oxford University Press, Penerbit Fajar Bakti Sdn Bhd, Shah Alam. Stevens, TM 1998, Self-Confidence: Our Expectation of Success, You Can Choose To Be Happy, Wheeler-Sutton Publishing Co. Chapter 6: Self-Confidence, United Stated Swimming. Retrieved: November 16, 2007, from http://usaswimming.org Coan, G 2005, Become More Self-Confident Retrieved: October 24, 2007, from http://ezinearticles.com/?Become-More-Self-Confidenceid=10267 Densky, A.B. 2006, Self-Confidence, What Is It And How Do I Get It? Neuro-Vision. Retrieved: October 27, 2007, from http://www.neuro-vision.us/Article/Self-Confidence-What-Is-It.html Improving confidence, BBC Relationship, The British Broadcasting Corporation. Retrieved: November 16, 2007, from http://www.bbc.co.uk/relationships/improving_your_confidence/ Kent, M 2007, The Oxford Dictionary of Sports Science Medicine: Sports Science Medicine Information About Self-Confidence, The Oxford University Press. Retrieved: November 8, 2007, from http://www.answer.com.topic/sefl-confidence Lopper, J 2007, How to Think Positively: Break the bad habit of negative thinking. Retrieved: November 16, 2007, from http://changing-personal-habits.suite101.com/article.cfm/how_to_think_positively Mitchell, S 2007, Counseling Services: Suicide Prevention Training (QPR): Self-Confidence, State University of New York at Buffalo. Retrieved: October 24, 2007, from http://ub-counseling.buffalo.edu/self-con.shtml Raudsepp, E 2004 Strong Self-Esteem Can Help You Advance, The Wall Street Journal: Executive Career, CareerJournal.com, Dow Jones Company, Inc. Retrieved: November 17, 2007, from http://www.careerjournal.com/myc/climbing/20040810-raudsepp.html The National Womens Health Information Center (NHWHIC), U.S. 2007. Retrieved: October 28, 2007, from http://www.girlshealth.gov/mind/selfconfidence.low.htm Rybakov, E 2007, Self-esteem guide: Improve Your Self-Confidence Through Mistakes And Failure. Retrieved: November 18, 2007, from http://www.self-esteem-guide.com/ImproveYourSelf-Confidence.html Roker, MM 2004 Ten Empowering Tips For Your Teen. Retrieved: October 24, 2007, from http://www.suite101.com/article.cfm/parenting_insights/110824 Rubino, J, n.d. Definition: Building Self-Confidence. Retrieved: November 8, 2007, from http://www.selfgrowth.com/articles/Definition_Building_Self-Confidence.html Self-Confidence: Building Self-confidence, 2 Know Myself 2007. Retrieved: October 27, 2007, from http//www.2knowmyself.com/self_confidence/Building_self_confidence Signs of Self-Confidence, 2 Know Myself 2007. Retrieved: October 27, 2007, from http//www.2knowmyself.com/self_confidence/Building_self_confidence Swindell, G 2007, The Voice of Change: Developing Your Self-Confidence. Retrieved: November 17, 2007, from http://www.geneswindell.com/articles.htm Wix, DG 2003, How To Build Your Self-Confidence After a Layoff. Retrieved: November 8, 2007, from http://www.mental-health-matters.com/articles/article.php?artID=616 Zaak OConan, 2005, Boost Your Confidence: How to Succeed At Being Yourself. Retrieved: November 16, 2007, from ReedFloren.com

The War in Vietnam Essay -- Papers USA Cold War Essays

The War in Vietnam America became increasingly involved in the war in Vietnam, mainly because of the domino theory, the fear of the spread of communism. If South Vietnam fell to the communist the US feared that communism would spread throughout Asia and to neighbouring countries. The influence of the previous presidents also caused another main reason for the US to become more involved in Vietnam. But there is one underlining fact; if the ‘French had not left, America would not have become involved in Vietnam at all. There are many more reasons for America to increase involvement in Vietnam, and all of these can be listed in long and short-term reasons, such as Domino theory being long term and Gulf of Tonkin being short term. Some of the reasons have higher influence in the increase in involvement in Vietnam, while others being less important (for example the Gulf of Tonkin incident). The most important factor for America’s involvement was the Domino Theory, conceived by President Eisenhower, which was originally President Truman’s Theory of Containment (Theory evolving into Domino Theory).The theory of containment was the idea of not actually stopping communism but containing it within a country to stop communism from spreading. This theory was used in the Korean War( 1950-53) and had succeeded in containing communism in North Korea. Eisenhower’s theory, the Domino Theory, initially evolved from Truman’s Theory of Containment. Domino Theory was the idea of the spread of communism, which was compared with the falling of dominos, â€Å"you have a row of dominos set up you knock over the first and what happens to the last is a cer... ...o the failings of the corrupt Diem, leading to the cancelling of the elections, which angered the North, who retaliated by attacking the south, and in response the Americans increased it’s troops to try meet the threats of the Vietcong and Communism. But some factors can be linked to other factors, domino theory and influence of the presidents. Also some of the Factors are more important than others, the most important being the Domino Theory, and the French Exit, but the UN not being as important in the reasons why America got more involved. The Domino theory was the justification for the war. The Gulf of Tonkin was only an excuse , French exit was the void that America filled, and Diem’s failings, all of which linked to the Domino Theory, which is basically the reason why America got increasingly involved in Vietnam.

Beowulf The Epic Hero :: essays research papers

Beowulf the Epic Hero What does it mean to be a hero? Like anything else in this world, the definition of the word hero can be argued. Some may say that a hero can be passive, that is if he or she refrains from doing a certain action it makes them heroic. Others would argue that to be truly heroic the character must never turn tail and always face the obstacle head on even though he or she may die in the process. So is Beowulf a hero? Yes, Beowulf is a great epic hero, but his greatness comes only from his sword and not from his mind. In order to be a hero in an epic poem there were certain qualities you had to possess. First of all you had to be a male. It is rare to see any woman in epic poems taking on the role as hero. Women were usually only minor characters who are often not even named. Second of all you had to be a man of noble birth. Meaning that the hero had to be either a king, prince, knight or some other high-ranking person in society. Beowulf satisfies all of these requirements. He is the nephew of the king of the Geats, and son of a great warrior. As was common in literature up until recently, Beowulf’s mother was not named as well as Grendel’s mother. The slave character was not named too, which in my mind would indicate that women had little more status than slaves or property during the times of the Vikings. Fittingly enough, Beowulf’s sword even got a name, for it is by his sword that he earns his eternal fame and glory. However, besides the fact that Beowulf was of noble lineage and that he was a great warrior, he has some other noble qualities. On the plus side for Beowulf we can say that he was a pious warrior. Although he was from being a modest warrior, for he was anything but modest when it came to his great deeds of valor on the battlefield, he did credit Jesus for every success he has come across. This is not really a revolutionary idea for epic heroes, as we see the heroes of the Iliad, Odyssey, and the Aenied constantly praying to the gods for glory on the battlefield. The main difference is that they are pagans, and Beowulf is a Christian, which does not even really make sense because he was a Viking warrior and the Vikings were not Christians.

The Plight of Genetically Engineered Food Essay -- Analysis, Ronald an

I was one of those people who believed that there was something chemical or artificial about genetic engineering. To be quite honest, I had never really thought about the process of GE and I think that is the problem with the average consumer. After reading the book Tomorrow’s Table by Pamela C. Ronald and Raoul W. Adamchak, I realized just how far my perception was from the truth. Genetic engineering is directly related to organic farming, which strives to create more nutritious, better tasting food without the use of chemicals. The book describes organic farming as â€Å"better farming through biology† through the use of living organism (Ronald & Adamchak, 13). The widely accepted method of farming in the US involves using chemicals like pesticides and fertilizers. It is strange to think that we, as a society, have become so accustomed to consuming foods exposed to pesticides, yet many are unwilling to eat GE foods. Genetic engineering has been used for over thirty ye ars without any evidence of harming anyone. Over one billion acres of GE crops have been grown and distributed throughout the world without a single legitimate case of health risk (Ronald & Adamchack, 52). This is in contrast to pesticides, again a widely accepted presence in farming, which is believed to poison (and sometimes kill) several thousand people each year, albeit, mostly farmers who have a more direct exposure (Ronald & Adamchak, 87). It is unsettling how little attention is paid to a chemical presence which has been documented to harm, whereas genetic engineering, a biological process is feared and unfairly judged. I am sure this peculiar result is due to how little the average person understands about genetic engineering of food, and the way it has been pres... ... people; the right people, so that it can achieve the most good for the largest amount of people. Without proper government involvement and implementation to ensure farmers and consumers benefit, the development of such technology has little use (Ronald & Adamchak, 150). This technology needs to be directed at the public good, and not private interests of corporations. Tomorrow’s Table helped me understand a lot about genetic engineering that I did not previously. I think this book would be an excellent resource for those who are unaware of the process and about GE foods. I think that overall, based on what I have read, GE technology is a positive tool that can help solve or at least alleviate many of the problems we will face in the coming fifty years and beyond. This is farming for the next phase of our society and I think is crucial in order for it to thrive.

Lada de Brasil Case

Lado do Brazil is struggling to remain a profitable importer of cars in the Brazilian market. To remain profitable LDB needs to increase its sales and maintain its efficient cost structure. The recession, regulatory uncertainty, and increased competition are all factors that are reducing and threatening the sales and profitability of the company. In order to counter these threats and increase sales, LDB needs a more aggressive sales strategy, needs to continue to leverage its existing relationships with dealers, local parts manufacturers, and the local government, and should solely focus on being a low cost provider.This should allow LDB to maintain profitability throughout the recession, and continue to be the import leader in a growing and underserved Brazilian auto market. Although the relationship with the Russian auto supplier (VAZ) is not the primary focus of our analysis, it is important to note that VAZ is in the midst of an uncertain economic and political period. Their abil ity to provide LDB with cars could be jeopardized, thus, a contingency plan is essential. LDB should explore partnerships with other automakers, Toyota or Hyundai. CURRENT CHALLENGES The most pressing challenge faced by Lada is declining sales.In the second half of the year, sales declined consistently. LDB’s market share declined in Q4, indicating its competitive edge is diminishing. Mitigation of the challenges below is imperative. Market The Regulatory Environment   is a hindrance to our price competitiveness and profitability. The primary issues are high tariffs and potential price freezes, but constantly changing rules (ex. tax exceptions, rate changes) threaten our competitiveness. High inflation and Foreign exchange risk are both consistent threats to our ability to compete in Brazil.High inflation leads to constant re-pricing and decreases the availability of financing. It also leads to cruzerio devaluation relative to the dollar and has caused us to lose money on o therwise profitable sales in the past (taxis). Increased price competitiveness of the market is also of concern. Domestic producers have recently agreed to cut prices in exchange for tax breaks, and there is speculation of new low cost cars entering the market. Internal Parent Supply As the USSR transitions away from Communist rule to a free market economy, VAZ becomes unable to serve its demands for domestic and foreign supply.The ability of VAZ to provide LDB with cars at a competitive price is at risk. In addition, theres are speculations that Fiat will purchase a 30% stake in VAZ, increasing uncertainty of the future of LDB’s parent company. RECOMMENDATION By enhancing sales strategies as outlined below, and by taking steps to protect our price advantage, sales should increase and we will retain our position as a price leader. Sales Strategies Refine Product Offering LDB’s value proposition is selling low cost vehicles. The higher priced Samara has consistently sol d poorly and dilutes LDB’s brand.LDB should phase out the Samara in favor of the Laika and Niva. The Laika has been the best seller and should continue to be popular as a cost conscious choice. The Niva’s strong summer sales, coupled with the less competitive S. U. V. market suggests that the Niva is the best opportunity for sales growth. Increase Direct Sales LDB should expand the direct import program. The elimination of a middle man is advantageous because it reduces consumer prices and can increase LDB’s profitability. Implement â€Å"Just-in-time Delivery†To reduce dealer price risks and to incentivize dealers to sell more Ladas, LDB should leverage their bonded warehouse by executing a policy of â€Å"Just-in-time Delivery† of the cars. Instead of requiring dealers to front capital and use inventory space, they hold a minimum inventory and could purchase cars as needed knowing LDB would deliver promptly. This helps eliminate currency risk bec ause money and cars are exchanged simultaneously. Argentina The pact between Brazil and Argentina offers LDB the opportunity to increase sales by selling cars in Argentina without additional tariffs.If the local market continues to stagnate, this could be an alternative market. Supplier Strategy The supplier, VAZ, is operating in an uncertain economic environment and is experiencing difficulties meeting production. To mitigate this risk, LDB should consider partnerships with Hyundai or Toyota. These firm are both low cost manufacturers with an interest in the Brazilian market that would allow us to continue our import business in Brazil. ALTERNATIVES In the process of reaching the stated recommendations, alternative options were considered.To increase sales, LDB could partner with a local bank to offer financing directly to consumers. This makes our car more accessible to consumers that don’t have the assets to purchase outright. Although we believe this would be an excellent opportunity to increase sales, financing is not a core competency of LDB, and finding a banking partner could prove difficult. An additional alternative would be to sell a more upscale car to cater to a demographic that has higher income, resulting in higher margins. Mercedes is fifth in production displaying that there is an available niche market with few competitors.However, the higher-priced cars are contradictory to LDB’s value proposition and dilute the brand message as the lowest priced car on the market. Unlike Mercedes, Lada is not associated with luxury and prestige. LDB could increase its total demand by engaging in contracts to supply cars to the Brazilian government and large institutions. Due to experience with secondary sales platforms, LDB would be able to navigate relations outside of traditional dealer relations. The volume of the negotiated contracts would also allow for substantial discounts of 25% or more.However, in a recession, institutions are unlikel y to engage in financial commitments, even though our car is the lowest priced. This option may be feasible under more economically prosperous times when firms are actively expanding. CONCLUSION To increase sales and overall profitability in the current market environment in Brazil, LDB should refine its product mix to better fit the domestic demand. Additionally, LDB should further penetrate the market by focusing on building long-term relations with dealers and expanding to sell directly to consumers without access to dealers. While focusing on increasing market hare, LDB should diversify its supply channels to mitigate the risk of VAZ being unable to supply cars at a competitive price. While mitigating the risks in the short-term, these strategies position LDB for long-term success. 1. Figure 3 Figure 3 LDB ’s Business Process LDB ’s Business Process 2 . 2 . Daily . Daily . 2 . 2 . 1 . 1 . 4 . 4 . 3 . 3 . 1 . 1 . Direct Sales 1. Consumers contact the dealer and purc hase the car in full at a 20% discount. 2. LDB sends the car to the consumer directly. 3. LDB exchanges Cr into USD daily to avoid currency risk Direct Sales 4. Consumers contact the dealer and purchase the car in full at a 20% discount. . LDB sends the car to the consumer directly. 6. LDB exchanges Cr into USD daily to avoid currency risk Dealer Sales 1. Dealers sell the cars to the consumers using our demo cars. 2. Consumers pay the dealer in Cr. 3. Dealers pay LDB in Cr. 4. LDB sends the cars to the dealers. (Just in time delivery) 5. LDB exchanges Cr into USD daily to avoid currency risk Dealer Sales 6. Dealers sell the cars to the consumers using our demo cars. 7. Consumers pay the dealer in Cr. 8. Dealers pay LDB in Cr. 9. LDB sends the cars to the dealers. (Just in time delivery) 10. LDB exchanges Cr into USD daily to avoid currency risk

Comparing three (3) definitions of disability

Undertaking One 1.1 Comparing three ( 3 ) definitions of disablement 1. WHO Peoples with disablements covers the restrictions of disablement, and engagement. Impairment is a affair of construction and physical map. When you perform an action or undertaking, activity limitation is the troubles encountered in the person. Engagement limitations, while being a job known in dividual in engagement in life state of affairss. It is a wellness issue is hence a failure. Think through the interaction between the features of the intersection is, this is a complex phenomenon and the organic structure of he or she. That people with disablements to get the better of the troubles faced, there is a demand to step in in order to take the barriers of environment and society. 2. Ni direct authorities service Disability Discrimination Act ( DDA ) , persons with damages are defined as those who possess a mental upset or physical inauspicious effects and long-run significant ability to execute day-to-day activities of normal. For the purposes of the Act.You do non hold to be a terrible impact – it implies that the consequence of the failure of a important nor undistinguished even minor.In the long term, effects must be harmful or perchance intend that the consequence of the failure continues for 12 months continuance at least every bit high – 12 months or less if there is a possible consequence last for the whole of the clip that people of mean lifetime anticipation is extended.Everyday things such as walking, eating, rinsing and shopping were included daily normal activities.3. Australian Institute of Health and Welfare( WIHW ) Is defined bound of 17 there is a possibility that it is prolonged over a period of 6 months or more, or persist, one or more of the mistake and daily activities of the individual is â€Å"limited limitations or failure.†Blindness ( Which is non corrected by spectacless or contact lenses )Substitute the loss of hearing that communicating is limited, or aid, or to assist, hearing is used.Language upset.Cause of the restrictions of hurting and uncomfortableness of chronic or recurrent.Trouble external respiration or shortness of breath or shortness of breath caused the bound.Power failure of consciousness, loss or onslaught.And apprehension of larning trouble.Incomplete usage of weaponries and fingers.And apprehension of larning trouble.Incomplete usage of pess or legs.It caused the bound conditions of emotional or nervous.Constraints have a physical work and physical activity.Or distortions, defacing.State or mental unwellness that require supervising and aid.Long-run consequen ce caput hurt, encephalon hurt of shot or other causes limitation.In response to the medicine or intervention of a disease status or other long-run, it is more restricted.Long-run province of any other is because of restrictions.( Similarity and difference ) Similarity of those definitions are people have problems with their physical and mental activities, for case walking, singing and making things in mundane life. On the other manus, differences of those definitions are On the other manus, difference of those definitions are The period began to hold disablements. AIHW says it is prolonged over a period of 6 months ormore, but Ni direct authorities service says the consequence of the failure continues for 12 months continuance at least every bit high – 12 months. 1.2 Comparing three ( 3 ) definitions of ageing 1.The free lexicon By biological alterations bit by bit, in danger failing, devastation of the addition in disease. It is carried out in an being or organ wholly the life of the full grownup bing stuff in the cell. Decrease can non be adapted to the metabolic emphasis and biological map is there. The alteration in variety meats, replacing of cardiovascular functional cells and hempen tissue. Other facets of cognitive diminution unsusceptibility, musculus strength, and storage is reduced to diminish, loss of colour of snap in tegument, hair and is included in the overall issue of aging. In adult females, the procedure speeds up after climacteric. 2. WHO Of class, aging procedure mostly beyond the command of human existences. It is a biological world of bear a moral force of its ain. In malice of that, it is besides construction is given by the society makes sense old age. In developed states, the clip sequence plays a dominant function clip. 65 or tantamount to about 60, age is said to be the beginning of old age in retirement age in most developed states. In many parts of the development states, clip series, has the importance of small or no importance of old age when. Milestones grade age is seen in states that receive much growing, and get down when it is no longer able to bring forth a confident part to old age the life phase of the developed universe. 3.Medicine Internet The process of turning older, a procedure that is genetically specified and environmentally modulated. A cistron has been identified that helps modulate the lifetime of the fruit fly Drosophila. When the factor is mutated ( altered ) , it can protract the life of fruit flies. ( similarity and difference ) Similarity of those definitions are the ripening is the alterations that occur in the organic structure or physical. It is that critical maps, such as opposition musculus strength, nervus conductivity speed, critical capacity, to the disease decreases with age as â€Å" aging. † Despite, difference of those definitions are the age of aging. WHO says that 65 or tantamount to about 60 age is said to be the beginning of old age in retirement age in most developed states. Therefore, others do n't mentioned about specific age for aging. 1.3 Comparing theories of disablement and ripening 1. The societal Model ( Theories of Disability ) In society, physical, organisational, and people with disablements can be caused by barriers of attitude. Look for the full integrating of the person to society, this theory has focused on equality and societal credence. It is besides to place and extinguish barriers of the whole organic structure, and the negative attitude of society. You are presently sing society as a factor that is to disenable the people and lodging this attitude, societal certification, information, physical construction, preparation, work, and expatriate. For illustration, attitude is a positive attitude more to non undervalue the possible character of life of people with damages and behaviour and religious quality of particular. 2. Psychosocial Theories ( Theories of Ageing ) When you get older, there are many alterations with them people. Their activities, actions and their societal interactions are required. Memory, acquisition, personality, get bying as emotional, it leads to alterations that occur in mental map. Class Position of the person or group in the hierarchal societal construction. Socioeconomic position will depend on the combination of variables, such as abode business, instruction, income, and wealth. Race Refers to a group of people who have similalities differences and biological characteristics that are considered to be of import socially. Sex It has expressed in relation to see, thought, fantasy, desire, belief, attitudes, valuesaˆâ€ ¹aˆâ€ ¹ , imposts, and function. Sexuality is influenced by the interaction of biological factors, psychological, societal, economic, legal, ethical, cultural, political, historical, spiritual, religious. Ethnicity Cultural point of position of sharing, these refers to the differentiation of puting one group of other people off and concern patterns. So, it is chopped cultural heritage to larn ethnicity. Mention World Health Organisation hypertext transfer protocol: //www.who.int/topics/disabilities/en/ Ni direct authorities service hypertext transfer protocol: //www.nidirect.gov.uk/definition-of-disability Australian Institute of Health and Welfare 2013 hypertext transfer protocol: //www.aihw.gov.au/definition-of-disability/ 1996-2014 MedicineNet, Inc. All rights reserved hypertext transfer protocol: //www.medterms.com/script/main/art.asp? articlekey=13403

Dramatic Techniques In Hamlet Essay

In your view, how have dramatic techniques been used to reveal memorable ideas in ‘Hamlet’? Support your view with detailed reference to text. Shakespeare’s intensely theatrical revenge tragedy ‘Hamlet’ utilises dramatic techniques to explore memorable issues, which transcend through today’s context due to their universality. The morality of vengeance, inevitability of death and the detrimental consequences of illusions and corruption are issues developed through linguistic diversity and construction. Hamlet’s contemplative and scholarly nature amongst the social and religious hierarchy enforced by the Middle Ages results in his ethical and metaphysical uncertainty of these ideas and subsequent downfall as a Shakespearean hero. ‘Hamlet’ explores how the resonating conflict between appearance and reality inevitably causes disorder within society through dramatic techniques. A.C. Bradley wrote that ‘Hamlet is called upon to assert a moral order in a world of moral confusion and obscurity.’ Hamlet’s metaphoric depiction of Denmark as ‘an unweeded garden’ juxtaposed against the ceremonious kingdom portrays this illusive nature of his society. The symbolic portrayal of a mirrored room within the Castle of Elsinore in Kenneth Branagh’s 1996 film production of ‘Hamlet’ further reflects the transparency of the kingdom and how its conflicting illusions result in the inevitable disorder of society. The dramatic irony of Claudius, the murderer, appearing to grieve over his brother’s death, highlights his misleading character, reinforced through Hamlet’s shock of this ‘villain, villain, smiling damned villain!’ murdering his father, the exclamation mark and repetition increasing dramatic force and atmosphere. The conflict between appearance and reality of Claudius’ guilt thus leads to Hamlet’s confusion and ambiguity, whilst the instability of the political leaders reverberates down the structural h ierarchy. Hamlet’s acknowledgement of his Machiavellian ‘antic disposition’ foreshadows his metamorphosing passions of composure and paroxysms of fury. His lucidity and the austerity of blank verse deteriorate into fragmentary prose, portraying his apparent madness. Through his syntactic variation and language, Hamlet’s illusive persona contributes further to the moral confusion of his world and its chaotic downfall, contrary to A.C. Bradley’s comment. Thus, through dramatic techniques, Shakespeare illustrates the inevitable consequences due to the conflict between illusions versus reality, a universal issue that still transcends through today’s society. Through dramatic techniques, Shakespeare explores the inevitability of death in his tragedy ‘Hamlet’. Hamlet’s beliefs parallel with the Renaissance, an era of the rebirth of learning and contemplation over the timeless philosophical ideas of existence. The antithesis ‘to be or not to be’ in Hamlet’s soliloquy intensifies his sense of conflict on the meaning of life. His divergence and uncertainty is reinforced in his metaphoric and rhetorical questions on whether ‘to suffer the slings and arrows of outrageous fortune’ or ‘to die: to sleep- no more’. Personification of ‘this fell sergeant Death is swift in his arrest’ characterises death and highlights its inevitability. The skulls in the graveyard scene symbolise mortality, emphasising the inescapable fate for all humans. Hamlet’s anaphora ‘Alexander died, Alexander was buried, Alexander returneth to dust’ reflects on the cycle of life, the repetition lengthening his soliloquy on mortality. The following rhyming couplets ‘Imperious Caesar, dead and turned to clay, might stop a hole to keep the wind away’ loses the seriousness of the issue, his language indicating procrastination to delay the plot further. The additional placement of the graveyard scene before the final catastrophic downfall foreshadows the destined death of Hamlet, intensifying the ultimate climatic tension. Thus, through construction and language, Shakespeare explores the universal issue of mortality and the inevitability of death. The morality of vengeance is explored through various dramatic techniques in ‘Hamlet’, and resonates through time as a universal issue, allowing it to be memorable. J. Kerrigan’s interpretation ‘Hamlet knows that revenge would gratify the stern militaristic father whom he loves, and he appears to want to please him; but he cannot overcome his radical sense of its pointlessness’. Hamlet’s hyperbolic comparisons and juxtaposed imagery comparing Claudius to his father as a ‘hyperion to a satyr’ signify his intense devotion to his father, who embodies an older medieval feudal world. However, Elizabethan and Protestant views opposed revenge, causing his scholarly nature to diverge between his repressive feminine side and aggressive male side and debate the moral complexities of vengeance. Shakespeare portrays the dramatic irony of Hamlet’s inaction since he originally claims to ‘sweep to my revenge’ with metaphorical ‘wings as swift as meditation’. This reaction parallels with Laertes’ blind anger through destructive imagery and vengeful language ‘to hell allegiance, vows to the blackest devil, conscience and grace to the profoundest pit!’ However, Hamlet’s indecision is strongly juxtaposed against the impulsive characterisation of Laertes and Fortinbras, lengthening the play further and adding to a sense of delay and dramatic suspense. Through Shakespeare’s use of dramatic techniques, the universal concept on the morality of vengeance is explored in ‘Hamlet’. Shakespeare’s use of dramatic techniques in his exploration of the detrimental effects of corruption and deception allow it to be a memorable issue, which resonates within our modern world. Derek Marsh states ‘Hamlet is a noble figure, shocked by corruption yet holding beliefs in responsibility and justice which stop him yielding to despair or acquiescing in the evil.’ Repeated imagery of poison and disease reveal this ‘rank corruption, mining all within’ the ‘rotten’ state of Denmark, a rigidly structured hierarchy of the seventeenth century. The dramatic irony of Rosencrantz’s and Guildenstern’s corruption and betrayal to Hamlet increases the audience’s suspense, however the inevitable consequences of deception result in their ironic deaths and Hamlet’s decent into evil, contrary to Marsh’s comment. Hamlet’s juxtaposed imagery in his uncertainty of the ghost’s loyalty, being ‘a spirit of health’ or a ‘goblin damn’d’ reflects in his moral conflict between trust and deception, causing his detrimental inaction. Ophelia’s references to ‘rosemary’, ‘pansies’, and ‘violets’ metaphorically depict her feminine and vulnerable qualities of ‘remembrance’, ‘thoughts’, springtime and love, susceptible to the corruptive dominance of her father and brother. These strong patriarchal influences result in her ultimate madness and death, signifying the subsequent victimisation of women due to men’s power games. Thus, the universal issue of corruptive and deceptive relationships and their detrimental consequences are explored through the use of dramatic techniques. [Rhyming in the Play-within-a-play displays Hamlet’s machiavellian need to ‘catch the conscience of the king’ ( allows audience to observe both characters inside and outside this set play ( adds to suspense and intrigue of action. mounting tension + Claudius’s sudden exit] ‘Hamlet’ ultimately explores the universal ideas on the morality of vengeance, inevitability of death and the detrimental consequences of illusions and corruption. Hamlet’s conflict between these difficult ethical and metaphysical issues, results in the weakness of his mind, his hamartia, causing his ultimate downfall. Through dramatic techniques, a new dimension amplifies meaning and atmosphere, allowing the audience to experience an overall cathartic effect.